SLOW ORBIT

Built for a premium accessories brand that sells products with options and also runs a showroom. Buyers want to see the options, check the fit and trust the specs before they buy, or book a visit to try them in person.

SLOW ORBIT makes sunglasses by hand in Daegu, the center of Korea's eyewear industry, and sells six frames in the US from $320. Buyers paying that much want to see the tint, know the frame will fit and trust the lenses, so the site shows all three and spells out the US lens facts.

• Builds each pair from five tints, polarized and prescription options and Asian or Global fit, at a live price
• Shows the chosen tint on the frame photo and through a lens-shaped window over the Pacific at sunset
• Compares Asian fit and Global fit on two wearers, with a size guide that draws its lines on the frame
• Lists the US lens facts for every frame: UV400, FDA impact resistance and ANSI Z80.3
• Books a fitting at SLOW ORBIT House on Melrose, with hours and a map
• Keeps a bag with the options on each line, free US shipping and 30-day returns

• Home — the eclipse hero, the six frames, a through-the-lens view, fit, craft and the showroom
• Collection — six frames, each with a lens builder, sizes, a fit comparison and related frames
• Fit guide — Asian fit or Global fit, three size numbers and a face-shape starting point
• The House — showroom hours, a map and a fitting request form with day and time slots
• Bag — a drawer with the options on each line; checkout is turned off in the demo

• A molten sun burns on a black stage, seen through the lenses of a floating ECLIPSE 01
• Scrolling moves the moon across into totality, then sets the eclipse inside each lens
• Turning on polarized takes the glare off the sea inside the lens window
• Pages change behind a black disc that eclipses the screen

• Eyewear and sunglasses brands
• Watch, jewelry or accessory brands with options on each product
• Brands with a showroom or studio that books fittings
• Handmade goods at the premium end