Brand Strategy & Identity
Brand Strategy & Identity
Brand identity design shouldn’t be this complicated. Why does one logo have to be this expensive? We make only what you need, through a process you can follow, in files you can actually use.
Sound familiar?
If branding feels hard, that's normal
We have a logo, but the cards and the signage all look different.
When colors, fonts, and usage rules are organized into one set, you look like the same business everywhere.
"I get quotes and can't tell what's needed or why.
We explain every line item with the reason behind it. If you don’t need something, we’ll tell you.
I got the files, but I don't know how to use them.
We organize everything into ready-to-use formats — for print, web, and social — and hand it over with instructions.
The NextMind way is different
We make hard things simple — branding included
No design without strategy
Before a pretty logo, we decide who your business is for and how it should be remembered. That’s what gives the design a reason
We propose only what you need
A business that’s just opening doesn’t need a thick brand book. We start with what fits your stage now, and expand when you actually need it.
You see the process as it happens
Where things stand and what comes next — we share it at every step. We don’t drop a finished file and disappear.
20 years of experience, hands-on
Standards sharpened at big agencies, with no middlemen — the work is done directly. Big-agency quality, none of the baggage. That’s our promise.
Simple, transparent process
We handle the complicated parts. You just make the decisions.
01
Consult & Diagnose
We listen to your situation and goals, and review where your brand stands today. Starting with a free diagnosis works too.
02
Direction & Quote
We propose the brand direction, the scope, and a fixed quote — with the reason behind every item.
03
Design & Review
You see the concepts and we refine them together. Revisions stay transparent, within the agreed scope.
04
Delivery & Guidance
You get print and web files with a usage guide. Ready to use from day one.
Packages & Pricing
Start where you are now
All prices are starting prices. If the scope grows, we tell you how the cost changes — before it does.
Logo Essential
The fastest starting point when you need a logo, now
$550
and up
One-time · fixed quote before work begins
✓ Logo design (2 concepts → 1 refined)
✓ Core color palette
✓ Business card design (both sides)
✓ Complete file set — print (AI · PDF) + web (PNG · SVG) + social sizes
✓ A one-page guide: “which file goes where”
✓ 2 revision rounds at concept stage · 2–3 weeks · 50% to start / 50% on delivery
Brand & Design Kit
It doesn’t end with a logo. We organize everything so you look like one brand, wherever you post
$950
and up
One-time · fixed quote before work begins
✓ Everything in Logo Essential
✓ Logo variation set — horizontal, vertical, symbol-only (favicon), black & white
✓ Color & typography system (extended palette + font hierarchy)
✓ Social profile set (profile + cover image, 2 platforms — e.g. Instagram, Kakao Channel)
✓ Instagram profile icon set
✓ Email signature design
✓ One-page usage rules sheet
✓ 2 revision rounds at concept stage · 3–4 weeks · 50% to start / 50% on delivery
Brand Strategy Full Package
We don’t start with design. We start by defining what kind of brand you are
$2,400
and up
One-time · fixed quote before work begins
✓ Everything in Brand & Design Kit
✓ Brand strategy session (positioning · core message)
✓ Brand guide document (for sharing with staff and partners)
✓ 5 application mockups (choose from signage · menu · online, social · vehicle · uniform — see how the new brand looks before you order anything)
✓ 2 revision rounds at concept stage · 5–6 weeks · 50% to start / 50% on delivery
ADD-ON Extensions
Extend it the way your business needs
Social template set
Feed and story post templates — a framework you fill in yourself
+ $200
Brand guide document
Expands your usage rules into a full brand guide document. (Included in the Full Package)
+ $300
Physical production — signage, banners, menus — continues in Print & Graphic Design. With the brand standard set, every printed piece comes out unified in one pass.
If you need something beyond this, we’ll tell you in the consultation — up front. We never bill anything that wasn’t in the fixed quote.
Frequently asked
Your questions, answered up front
How long does it take?
Logo Essential usually takes 2–3 weeks, the Brand & Design Kit 3–4 weeks, and the Full Package 5–6 weeks. Timing can shift with your feedback pace, and we confirm the schedule together before starting.
Can you refresh our existing logo instead of replacing it?
Yes. If customers already recognize your logo, refining it is often better than replacing it. We’ll look at your current logo in the consultation and tell you honestly which way makes sense.
How many revisions are included?
Two revision rounds per stage come standard. Most projects finish within that, and if a major direction change goes beyond scope, we quote the additional cost first — and only proceed with your OK.
Do you also produce signage and menus?
Yes, through our Print & Graphic Design service. It picks up the exact standard set in branding — logo, colors, fonts — so there’s no re-deciding the design direction. It’s one flow, all the way to the print order.
What files will I receive?
Print (AI · PDF), web (PNG · SVG), and social sizes, organized by use. You also get a one-page guide on which file goes where — ready to use from the day you receive them.
How does payment work?
After the fixed quote: 50% to start, 50% on final delivery. No costs ever appear mid-project that weren’t in the quote.
Let's organize what you need now — in a realistic order
Already running? We’ll diagnose the gaps in your current website, brand, and promotion. Just starting? We’ll figure out together what to prepare first — website, Shopify, print, or content.
Reach out in Korean or English · Specialists for Korean-American businesses in the U.S.