JANG!

JANG! makes three gochujang sauces, fermented in Korea and sold to home cooks across the US. Many of them have never cooked with gochujang, so the site has to show what each bottle tastes like and what it goes on before it asks for the sale.

• Opens on three flavors, Original Red, Smoky Black and Citrus Gold, each with its bottle, color and ingredients
• Gives every flavor a page with its heat, size, ingredients and three dishes to try
• Sells the $39 Trio, the $72 Party Pack and single $14 bottles from one shop page
• Keeps a cart drawer across pages, with quantities and removal, and checkout turned off
• Tells the story of the fermentation and the JANG! standard, from Seoul to Los Angeles
• Answers six common questions and takes a wholesale inquiry

• A burst intro grows the JANG! wordmark, then a curtain lifts on the first bottle
• The hero turns through the three flavors every six seconds, its color disc fading to each new one
• Ingredients drift with the pointer at different depths, and with the scroll further down
• Flavor and review rows run past as tickers, and the cards in What's inside stack up