Seoul Crumb

Seoul Crumb is a Korean bakery on West 6th Street in Koreatown, known for sogeum-ppang and milk-bread buns that come out in trays through the day. People want to know what is fresh and when to come, so the site says when the next tray is due and whether the bakery is open right now.

• Lists four breads, from the $4.50 sogeum-ppang to a matcha cream croissant, in English and Korean
• Shows each bread in an arched frame when you hover or focus its row
• Says when the next tray comes out in Los Angeles time, every 90 minutes from 8:00 while open
• Follows the day from shaping at 5:00 to out of the oven at 7:30 and in the window at 9:00
• Shows open now and marks today's hours, next to the address and phone

• The salt bread photo widens from half the screen to all of it as you scroll, while 서울 / 크럼 drops in
• The breads' names run past in a marquee that speeds up when you scroll faster
• The "Our bakes" words fill from pale to ink, and the story photo opens out of an arch
• The round 서울 크럼 badge in the header turns with the scroll