STRAND SEOUL

STRAND SEOUL is a Korean skincare brand built on PDRN and peptides, bringing five products to the US. Shoppers want to know what each ingredient does and what to use together, and a Korean label cannot go on a US shelf as it is, so the site explains the ingredients and shows the US version of every label.

• Explains PDRN in three scenes, from a fragment breaking off the strand to 1.0% counting up
• Builds an AM and PM routine from skin type, up to two concerns and 3 or 5 steps, and adds it to the cart
• Lists about 16 ingredients with Korean and INCI names, what each does and which products carry it
• Flips each label between Korean and US versions, with claim wording, units, INCI names and distributor line
• Sells five products, two sets and Subscribe & Save at 15% off, with a free-shipping bar from $50

• About 240 points turn as a DNA helix, unzip with the scroll and gather into the serum bottle
• Grid lines draw in like an instrument calibrating while small counters tick
• The line-up slides along a glass shelf as you scroll, with refraction on hover
• Label text scrambles from Korean to English as the units change
• A lilac slide-glass wipe passes between pages