K-Fresh

K-Fresh is an independent guide to Korean snacks for shoppers in the US, kept apart from retail so price and stock never decide what it says. Readers often know what they like but not the names on the packets, so the site starts from flavor, heat and texture and works back to the snack and its maker.

• Filters the shelf by five signals (sweet, savory, spicy, crunchy, chewy) in a fixed order with no ranking
• Opens each snack in a panel with its maker, format, signals, a heat meter and a K-Fresh note
• Suggests snacks and makers as you type in the search
• Sorts one snack's story into fact, company history, interpretation, public memory and open question
• Indexes twelve fictional makers, each one filtering the shelf to its own snacks
• Counts the shopping paths seen in four US regions, from Los Angeles to the Bay Area

• Inside a green circle, snack photos open one by one from the center while a stamp's ring of text turns
• The shelf reshuffles as signals change, with a line that counts the matches
• Cards lift and their photos zoom on hover
• The five parts of a story fly from a loose pile into their labeled lanes as you scroll